What do you think about these logo design trends? I like a lot of them. I’m especially found of low poly art. Before my obsession with digital watercolor painting, my designer ADD had me trying all sorts of low poly art (maybe someday I’ll go back and finish some of those projects lol). I also really love logos that utilize negative space.
I don’t think I can be completely on board with all of these trends though. One of my favorite things about the design field is the ability to be so diverse in styles and a few of these I just don’t think are my style. Let’s talk about those today.
Line art logos – This style can go either way for me, I really love some of them. There is a lot to be said for anything minimal in design trends right now I think. Some line art logos get a bit too complex for my tastes though. My concern with this is that it can reduce scalability in small sizes and may not work well with some printing techniques. I mentioned before we screen print on glassware at my FTJ. I can’t tell you how many times I’ve seen complex line art come in, and it looks awesome on screen but they just don’t print well. Our production folks always end up bringing them back to us asking us to simplify them and to make the lines thicker, because when they are small they just print out blob-like. I know not every logo will be screen printed, but if I’m designing a logo, I want my customer to be able to utilize it however they want. Line art logos might be hard to get embroidered on shirts as well. I just feel like if I’m designing branding, I want it to be able to be utilized however the company wants. without needing to be altered. Unless that’s part of the brand guide to have a few very similar but slightly altered logos laid out for different applications, it seems like that would hurt brand continuity wouldn’t it?
The 3D logos present much the same printing concerns to me. I think there is probably some situations where a 3D logo would work well, maybe for a studio that does video, animation, or special effects work? Applications like that would probably work really well and allow for some cool uses. I don’t feel like a 3D logo would be a very good option for the vast majority of companies though.
Finally, let’s touch on the script logos for a minute. I think those are super hot right now. I’m seeing this style everywhere, from logos to posters and more. People seem to love the hipster-ish feel they give off, it’s friendly and free, everyone likes those things right? That’s probably what kind of turns me off about them though. I consume a lot of media, lots of images, social media, blogs, you name it. I spend a lot of time online reading and viewing, and so often I see this script type logo or typography paired with an Instagram-esque heavily filtered image, maybe say some beautiful mountains, an open road, or even a beach. It can look really cool, and I do think there is a place for this type of work, but I just feel it’s a bit overused. It is too hipster of me to feel like something is too “mainstream” for me to want to use? Truth be told I’m probably a little too old to actually be a hipster lol. (Hey now, I was a Weezer-loving “hipster” with big thick glasses before it was cool!) Ha. Ok let me bring it things back on track now. So, when something is so popular, like this script style, I worry it’s going to look very dated in a few years when trends change. For some applications playing to trends can be very beneficial, like advertising or packaging, but I’m not sure a logo is the right place to do that. I’ve always been taught that logos should aim to be timeless. It should be something that can build brand recognition for many years before needing to be revamped.
Now, obviously I probably still qualify as a “newbie” designer, I’ve been working in design related jobs for less than five years, and although I have what I feel is pretty ample education at this point (an associate’s degree and a bachelor’s degree in design) I did just graduate last year, so maybe my feelings about this are a little too reserved.
Do you think I’m too concerned with how a logo would look printed? How much do you incorporate trends in your logo designs? Do you like to play up trends to appeal to what is hot right now, or do you like to aim for something that might have a bit more self-life? Is it too “hipster-ish” of me to not like a style simply because it’s so popular? Do you think I’m going to do my designs a disservice by not utilizing logo trends to their capacity?
I’d love to hear your thoughts on logo trends in general. I don’t have a huge reader base right now, but there are a few of you out there now and I do like to encourage discussion! I don’t want this blog to be one-sided. I love talking about ideas and design related things like this with others and one of the down sides to working the night shift is sometimes you lack a little social interaction. =) If you disagree and think I’m way off-base, let me know! If you like what I’ve said, I want to hear that too.
Originating from 3D software, this technique is becoming popular in logo design in 2015.
A clever idea to simplify an intricate design is by utilizing negative space.
A new technique where 2 design elements overlap each other with a shadow to create a 3D effect.
This trend is being used for icons as well as logos. Apple have also utilized this technique in their latest iOS.
A custom logotype where a handwritten type is used to communicate the feel of the company.
This technique gives a metallic look to make logos look like car emblems.